The courage campaign was a part of a broader content marketing strategy aimed to connect with users on an emotional level. Messages were crafted around a very important, yet neglected leadership trait - courage. Being courageous to call things out is crucial to any management success. The integrated campaign included an illustration, a blog post, and a short video clip.
Social media channels: LinkedIn, Twitter, Youtube, Google+, Facebook
Social Media Cartoon
60 seconds with Doug: Courage
TES eBook Campaign
The Ultimate Leader-Manager Playbook was conceived as a Swiss army knife of management know-how. The idea was to highlight main leadership pain points and offer proven solutions. The bright tone of the visuals was meant to show that the management craft, when done properly, is a harmonious and rewarding activity. The campaign was supported with LinkedIn banners designed in bright colours.
Social media channels: LinkedIn, LinkedIn Pulse, Twitter, Youtube, Google+, Facebook
TES Content Marketing
The Emerson Suite (TES) infographics, illustrated quotes, social media cartoons, and thematic videos were part of a marketing campaign launched to broaden brand awareness and establish TES as a thought leader in management. The content addressed some of the most common workplace pain points and situations in a witty way, aiming to provoke people to think about job stereotypes.
60 seconds with Doug: Micromanaging
eBay Direct Emails & Banners
English and French Versions
Female and Male fashion
Desktop and Mobile Versions
eBay Banners Case Study Video
1. Hintsider (2013), Toronto-based startup. Illustrations for online platform for travellers (personality-based recommendations).
2. Chatterbox (2012). Infographics for Canada's only socially-enabled, fully brandable touchscreen video booth.
3. The Juice Agency (2011). Illustrations for the Juice Agency’s online experience.
4. Tandem Tales (2015). Illustrations for Toronto-based comic blog (personal project).
The eBay Sweepstakes marketing initiative was launched to introduce top products at discounted prices. Sweepstakes are usually built around a pretty standard template. The challenge was to come up with something more engaging than a tedious online form. The parallax effect emerged as an easy and fun solution. It was a popular and effective choice for microsites and landing pages, so why not use it for the forms as well?
The results were impressive: The eBay Birthday Sweepstakes campaign, for example, had over 80.000 entrants.
eBay Birthday Sweepstakes Demo Video
eBay Holiday Sweepstakes Demo Video
Revisiting Grace Campaign
The exhibition “Grace Kelly: From Celebrity to Princess” at the TIFF Bell Lightbox was aimed to show the life and career of one of the most famous Hollywood stars through her personal photos, home movies, costumes, and clothes.
The task was to generate buzz for the exhibition on social media and to elevate the experience in the exhibition space. We came up with the idea to install a multimedia booth and enabled visitors to record videos, expressing their views about the life and career of Grace Kelly through questions like "How do you define glamour?"
Over 1,000 people recorded videos in four weeks.
"Revisiting Grace" Case Study Video
KB Regions Posters
Kievbass is a monthly cultural event bringing the world's best underground DJs to Ukraine. The project became a cult clubbing event, gathering an army of fans, and even spreading to parties organized in other Ukrainian cities. For the regional concept, the idea was to show the first letter of the city (in cyrillic) where the event was being organized in the shape of light breaking through the dark night.
Bodegas Terras Gauda Posters
Wine brands are always inspiring for designers. The idea was to play with bottles. The simple line illustrations and BTG wine bottles form a bull (suggestive of a steak) and fish (suggestive of seafood).
Delo Print Ads
Advertisement series for the leading Slovenian newspaper "Delo", The solution was to visualize Delo's tag line: "Life without a newspaper – a newspaper without life."