Gerd Arntz, Infographic Design Pioneer

Gerd Arntz was a German modernist artist best known for his black and white graphic art. His design of over 4000 symbols for the Isotype project in the late 1920s and early 1930s was probably the first attempt at a comprehensive collection of pictograms and small illustrative forms in the history of graphic design. The artwork, which today we would categorize as icon and infographic design, was commissioned by Otto Neurath of the Vienna Circle.

The Isotype (International System of Typographic Picture Education) project was conceived as a visual method aimed at making data and statistics more accessible to a broader population, especially to poorer and often illiterate members of society. Apart from the project’s scientific and societal value, the pictograms designed by Gerd Arntz are visually so well-thought-out that they could easily be used in a lot of today’s infographics.

If you would like to learn more about Gerd Arntz, visit: http://www.gerdarntz.org

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive

Photo: Gerd Arntz Web Archive