The Purple Cow

Among the millions of colours on the colour spectrum, purple has always had a special symbolic place in human history: It was commonly perceived as the colour of energy and spirituality; Romans believed that only emperors could wear purple; medieval heraldry borrowed that meaning, and purple became the colour of royalty. 

In graphic design, however, some saw the colour purple as rotten rather than royal: They believed that the colour was suggestive of spoiled meat and as such shouldn’t be used for food packaging. The supposedly scientific explanation for this was that purple had been coded into our genes as a colour of poison during our hunter-gatherer past. Fortunately, the designers of the German chocolate manufacturer Milka didn’t know or didn’t care about the science, and so one of the most memorable all-purple packaging designs was born and crushed a myth in its wake.

Source: milka.de

Source: milka.de