Mostly known for its auction-style sales, affordable prices and special deals, eBay is also a big online seller of common household products. Research revealed that users frequently bought household products as part of a monthly routine. Inspired by this niche behavior, the eBay sales team wanted to improve the shopping experience by developing a specialized mobile app. This app was to allow customers to enable, schedule, and get reminded about a quick “refill” of needed goods.
The initial brainstorming led to three main goals: accurate product categorization and integration with an existing database, design of a reliable and intuitive dashboard, and a unique UI focused on products.
To achieve the first goal, a decision was made to go with the “show don't tell” approach and design a dial-like feature consisting of icons depicting the main categories. In order to achieve a fully intuitive experience, a cell splitting-style animation was added to visualize the move from category to subcategory.
The dashboard design focused on two variables - amount and time. For example, “buy 1 (pack of bulbs) in 10 (days, months).” In 10 days, the app would send a notice about the scheduled purchase. It also provided users with their purchase history, so that they could estimate the ideal frequency and schedule their next purchases accordingly.
To keep in line with eBay’s style, the colour palette was limited to blue and white. A monochrome pattern was added to differentiate the CTAs from the rest of the interface.
Art Direction, UX/UI, Icon Design
Client: eBay Year: 2014 Credits: visiblemedia.com
The subtle monochrome pattern adds visual appeal, emphasizes the button's function, and keeps it in line with the brand's style guide.
Icon design for different product categories: apparel, personal care, baby, household, pets, beverages, and beauty.
The Toronto International Film Festival (TIFF) is much more than a film festival; it is a creative community and global hub in the discovery and understanding of film. On a year-round basis, TIFF offers screenings, lectures, discussions, workshops, and the chance to meet filmmakers from around the world. One of the world’s premier organizations needed a flexible online platform to deal with its versatile initiatives.
Art Direction, Interaction Design, UX/UI, Web Design
Disney App Game
Creative concept and execution of the Disney XD Prank-A-Tron 5000 mobile app game.
Disney wanted to broaden their Watch XD Universe audience in the US market. The goal was to engage 8- to 12-year olds to find out more about popular TV shows in the way most familiar to them - by playing on a mobile app.
Given the main goal of engaging kids, we decided to design a soundboard-like feature. Catchy songs, sounds, and lines from TV shows provided a perfect foundation for a mobile soundboard app. To make it more fun, the idea was to wrap it around pranks. That’s how Prank-A-Tron 5000 was born. The challenge was to come up with the right selection of pranks – to match kids’ expectations, but also to stay within the frame of Disney’s family-friendly image.
Literally translating soundboard features to the mobile environment seemed like missing an opportunity at creating something more unique. We wanted to allow for more user involvement and creativity and let kids customize sounds for their pranks. That’s why Prank-A-Tron 5000 allows users to download Disney’s sounds, create and add their own, set up a mix (“sound stack”), and then apply the sounds to the selected mode (prank).
The modes are tailored to match real-life situations: For example, the “covert” mode mimics a turned-off phone. If the phone is only slightly moved, however, it plays the selected sound – creating a startling effect.
Just a month after its launch, Prank-A-Tron was the number one game in the WATCH XD app. It received 175,000 game starts on iOS, which was 55% more than the next highest-placed game.
Art Direction, Interaction Design, UX/UI, Icon Design
Client: Disney XD Year: 2014 Credits: visiblemedia.com
The Toronto International Film Festival, the largest public film festival in the world, wanted a way to engage consumers during the annual Festival—and year-round, too. A key goal would be to provide a consistent user experience across the iPhone, multiple Blackberry handsets and the then-new Playbook. The app has since been downloaded over 25,000 times and was featured in both the iTunes App Store and the Blackberry Marketplace.
Art Direction, UX/UI, Icon Design
Client: TIFF Year: 2012 Credits: artscience.ca
Tiff Nexus Website
When the Toronto International Film Festival conceived the idea for a new program that would bridge the worlds of technology, games and film, they approached Art & Science for help with developing the online experience. The task was to develop a design, which would stand apart from other TIFF initiatives, and reflect the program’s cutting-edge nature.